Saptahik was launched as a Friday supplement to the Kantipur daily in May 1995. Its objective was (and is) to focus on non-political stories–on entertainment, sports, education and career, science and technology, personality development, psychology, love and sex, relationships and marriage, fashion and celebrity lifestyle. The weekly–then 16-page long, with 4 of the pages in colour–became so successful that it soon became an independent entity under the umbrella of the Kantipur Media Group.
Saptahik is the first supplement of its kind in the country. It was the first paper that focused exclusively on youths, answered their queries, which were often taboo, and allowed them to tell their personal stories and connect with others. Sections such as ‘Patramitrata’, in which readers looking for pen pals sent a photo and a mailing address; ‘Jiwanko goreto’, in which readers wrote stories about what moved and haunted them; and ‘Sandesh’, where readers sent messages to people they could not talk to were extremely popular. So was the Q&A section (still in print) on sexual health.
Along with Kantipur and the Kathmandu Post, Saptahik is published from Kathmandu, Bharatpur and Biratnagar. With a readership of approximately 1.8 million Nepalis, Saptahik is the leading infotainment weekly in the country. When it comes to entertainment and glamour, Saptahik has the final say.
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